Maria Bridges

salesforce crm
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Salesforce Admins: The Unsung Orchestrators of CRM Strategy (And Why They Deserve a Seat at the Budget Table)

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Giving admins a real voice in planning and spending is the key to longterm success. Salesforce admins are the hidden heroes who keep CRM systems running smoothly, turning business needs into smart technical solutions and making sure everything works right. Despite their deep knowledge and involvement, they’re often left out of important budget talks, leaving projects underfunded and users unsupported. When admins aren’t included, companies risk wasted money, failed projects, and technical problems that build up over time. But when they are at the table, projects run better, budgets are smarter, and everyone gets more value from Salesforce. Giving admins a real voice in planning and spending is the key to longterm success.

databricks data-training
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Databricks Throws Open the Gates: Free Data & AI Training for the Masses in 2025

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Databricks is making all its data and AI training free and unlimited in 2025, so anyone can learn at their own pace. The courses cover everything from basic data skills to advanced AI and analytics, including tools like Delta Lake and MLflow. This bold move isn’t just for tech experts; it’s meant to help a wide range of people, from business analysts to researchers, get ready for the future. Big events like the Data + AI Summit and online learning festivals will make it even easier for everyone to join in. This change helps break down barriers and gives more people the power to use data and AI at work.

salesforce administration
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The Salesforce Admin–Business Leader Disconnect: A Strategic Palimpsest for 2025

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Salesforce admins are often left out of key decisions about strategy and budgets, even though their roles have grown and they know the system inside out. Only about a quarter get to weigh in on big spending choices, so companies miss out and run into problems that admins could have helped avoid. Admins feel frustrated when their warnings and ideas are ignored, leading to costly mistakes and headaches for everyone. The solution is simple: include admins in planning from the start and help them learn new skills, so their expertise can shine and everyone wins.

linkedin ai
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LinkedIn’s Brain Meets Microsoft’s Brawn: Ryan Roslansky’s New AI Mandate

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Ryan Roslansky’s big idea is to mix LinkedIn’s powerful career data with Microsoft’s work tools like Word and Excel. This will let smart AI helpers, like Copilot, give better advice, spot business trends, and make office work flow smoother. LinkedIn’s massive, uptodate info on jobs and skills makes these AI tools way smarter than before. If it works, your office apps could know what you need before you even ask!

crm ai-analytics
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Coffee-Fueled CRM: How HubSpot’s Deep Research Connector for ChatGPT Remakes Data Access in 2025

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HubSpot’s Deep Research Connector for ChatGPT changes the game in 2025 by letting anyone talk to their CRM with plain words and get smart, instant answers—no tech magic needed. Instead of digging through confusing dashboards, users just type questions and get clear, helpful insights in seconds, like asking a friend for advice. Now, sales teams, marketers, and even interns can quickly find the data they need to make decisions, all from a simple chat window. Security stays tight, but the power to understand and use company data is finally in everyone’s hands, not just the experts.

headless cms figma integration
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Storyblok Plugs Into Figma and GitHub: Where Content, Code, and Coffee Collide

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Storyblok’s new Figma and GitHub integrations help teams work faster and better together. Designers can now export Figma designs straight into Storyblok as readytouse blocks, while developers enjoy simple logins and smooth version control with GitHub. This makes creating and sharing digital content feel less messy and more like a wellorganized, layered lasagna. Teams spend less time searching for files or fixing mistakes, and more time building cool things—maybe even with a fresh cup of coffee in hand.

headless cms digital experience platform
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Contentstack 2025: The Grand Experiment in Digital Experience Alchemy

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Contentstack’s 2025 platform is like a digital Swiss army knife, blending content management, realtime analytics, and data control into one smooth system. Thanks to big upgrades like Lytics integration and over 200 data connectors, brands can create superpersonalized digital journeys without the messy patchwork of old tools. With [MACH certification, everything is built to swap and scale easily

crm ai
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HubSpot and ChatGPT: When CRM Data Meets Coffee-Fuelled Curiosity

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The HubSpot Deep Research Connector for ChatGPT lets anyone easily ask questions and get answers from their company’s CRM data using simple language, just like chatting over coffee. With strong security, it means teams don’t need tech skills to find insights, automate tasks, or spot trends—they just type their questions and ChatGPT fetches the answers. Marketers, sales, and support folks can all save time and make smarter moves without wrestling with messy reports or tricky code. It’s like giving your CRM a friendly, helpful voice. This new tool is stirring up excitement because it truly puts data power in everyone’s hands.

amazon ai
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Amazon’s $10 Billion Bet on North Carolina: Data Centers, AI, and the Scent of Freshly Laid Fiber

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Amazon is spending $10 billion to build a giant data center campus in North Carolina by 2025, bringing at least 500 highskilled jobs to the area. This huge project will help the local economy, support artificial intelligence, and use the state’s cheap energy and talented tech workers. The new center will be powered by lots of electricity and fill over 800 acres with hightech buildings. Amazon is also giving money to community programs and helping people learn new tech skills. This big move promises new hope and energy for a region that’s struggled with job loss in the past.

ai-marketing personalization
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HCLSoftware’s Unica+: When Marketing AI Grows a Mind of Its Own

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HCLSoftware’s Unica+ is a smart marketing platform powered by AI agents that work on their own to help marketers do things like split up audiences, improve content, and get realtime insights. It pulls all customer data together so brands can talk to people in a personal way, on any channel, while keeping privacy rules in check. The platform uses special AI “helpers” that never sleep, sorting customers, writing messages, and showing results instantly. Unica+ promises to break down barriers in marketing so humans can focus on big ideas while the AI does the routine work. It’s aiming to change the marketing game, making it smoother, smarter, and more connected than ever.

marketing data-privacy
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Kellanova’s Clean Room Epiphany: Cereal Boxes, Silicon, and the Smell of New Data

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By safely mixing its own shopper data with retailers’ sales info, Kellanova could target people much better—like finding out Pinterest, not TikTok, was the hot spot for Special K. This new way helped boost sales big time, especially among priceconscious and premium buyers, and even small gains meant millions for the company. The real secret wasn’t just fancy tech, but a bold culture that celebrates quick experiments and learning from mistakes, not just chasing the newest marketing fads.

computational biology leadership
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Schrödinger’s New Commercial Maestro: Mannix Aklian Takes the Baton

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Schrödinger, a leader in computational drug discovery, has appointed Mannix Aklian as their new Chief Commercial Officer to boost the use of their powerful AIdriven software. Mannix brings over 20 years’ experience in software sales, with a strong background in science and a knack for growing global business. Under his leadership, Schrödinger hopes to help more scientists use their tools to make drug discovery faster and easier. The company’s software lets researchers test ideas on a computer before trying them in the real world, saving time and money. With Mannix on board, Schrödinger is ready for its next big leap forward.

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