HCLSoftware’s Unica+: When Marketing AI Grows a Mind of Its Own
HCLSoftware’s Unica+ is a smart marketing platform powered by AI agents that work on their own to help marketers do things like split up audiences, improve content, and get realtime insights. It pulls all customer data together so brands can talk to people in a personal way, on any channel, while keeping privacy rules in check. The platform uses special AI “helpers” that never sleep, sorting customers, writing messages, and showing results instantly. Unica+ promises to break down barriers in marketing so humans can focus on big ideas while the AI does the routine work. It’s aiming to change the marketing game, making it smoother, smarter, and more connected than ever.