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Breakfast, Big Data, and the Art of Not Creeping People Out: Kellanova’s Clean Room Chronicles

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Kellanova was facing falling Special K cereal sales in the UK, so they used a special tool called a data clean room to mix data from different sources without breaking privacy rules. This let them see which groups of shoppers really wanted their cereal, so they could send the right ads to the right people. Thanks to this smart targeting, Special K sales jumped by 36% among premium shoppers, and the company made millions more in sales. The key was focusing on solving the real problem, not just using new technology for its own sake, and being flexible when things got tricky. This new way of working helped other brands in the company succeed, too.

security salesforce
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Salesforce Security Center 2.0: The Admin’s New Power Tool for Wrangling Security

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Salesforce Security Center 2.0 is like a supersmart control room for admins, making security simple and strong. It gives realtime alerts, clear dashboards, and automates boring audit work, so admins can spot problems fast and breeze through compliance checks. Instead of scrambling and stressing, admins now feel in charge—like knights guarding a hightech castle—ready to tackle threats before they become disasters. With everything organized in one place, security becomes a daily habit, not a yearly headache, helping admins save time and sleep better at night.

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Elsa: How a Caffeinated Algorithm Is Rewriting the FDA’s Playbook

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Elsa is a special AI tool made by the FDA to help review new drugs much faster and more safely. It reads huge piles of scientific paperwork, finds important details, and quickly points out any trouble spots, turning days of work into just minutes. Elsa keeps all the secret information locked up tight, never letting it leave the FDA. Thanks to Elsa, drug reviews are not only speedier but also more accurate, which means patients can get lifesaving treatments sooner. This clever machine is changing the whole way the FDA works, making the future of medicine brighter and faster.

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Snowflake Swallows Crunchy Data: PostgreSQL, AI, and the Cloud’s New Shape

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Snowflake bought Crunchy Data for $250 million to boost its cloud with powerful, secure PostgreSQL—the kind trusted by big businesses and the government. This big move lets Snowflake handle not just analytics, but also everyday transactions and advanced AI work, helping it better compete with rivals like Databricks. Customers get tighter security and easier tools, while developers can enjoy the speed and power of both platforms together. This deal could change how companies use databases in the cloud, but it also means fewer independent choices for businesses in the future.

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Databricks and the 2025 Gartner Magic Quadrant: A Lakehouse Odyssey

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Databricks was named a Leader in the 2025 Gartner Magic Quadrant for Data Science and Machine Learning because of its powerful lakehouse technology, which blends all types of data in one smooth platform. This makes it easy for companies to work with big data, build AI models, and keep everything secure and organized. Databricks stands out with smart tools for generative AI, thanks to MosaicML, and strong support for the whole AI process. Customers from all kinds of industries trust Databricks because it helps them handle tough data problems, meet strict rules, and move fast with new technology.

ai manufacturing
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AI Agents in Manufacturing: When Algorithms Don Safety Glasses

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AI agents in manufacturing are smart robots or software that use data to make factories run smoother and faster. They predict problems before machines break, make sure products are topquality, and quickly react if something goes wrong. These agents can learn and adapt, almost like jazz musicians, making factories much more flexible and strong. While they can’t replace people, they help humans make better choices and solve tough problems together. The result is a lively, hightech factory where both humans and machines work as a smart team.

pharma enterprise-ai
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Roadmaps and Reality: The Friction Between Software Giants and IT Pragmatists in Pharma, 2025

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In 2025, pharma IT leaders struggle to keep up with big promises from software giants like Salesforce and SAP, who talk about magical “data clouds” and AI that fix everything overnight. In real life, these leaders face tough problems—old legacy systems, strict regulations, and exhausting validation steps that can take months. While vendors promise smooth, fast results, the reality is often messy and slow, filled with late nights and stubborn tech glitches. IT leaders are stuck in the middle, translating corporate dreams into something that actually works, one cautious experiment at a time. Even so, real progress happens little by little, with patience, creativity, and lots of coffee.

salesforce ai
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Salesforce Q1 FY26: AI Dreams, Informatica Schemes, and the CRM Zeitgeist

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Salesforce is betting big on being the top choice for businesses that want to use AI and data together. Salesforce started 2026 strong, with $9.8 billion in revenue and big growth in AI tools like Agentforce. They bought Informatica for $8 billion to boost their data and AI powers even more. Their new Agentforce platform lets people easily build smart AI helpers for work. The company is making lots of money, and more than half of it now comes from outside the U.S. Salesforce is betting big on being the top choice for businesses that want to use AI and data together.

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Windows’ Hybrid AI: Where Silicon Meets the Stratosphere

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Windows’ hybrid AI is a smart blend of powerful chips inside your computer (NPUs) and cloud supercomputers. This means your PC can do fast, private AI tricks right on the device, or send tough jobs to the cloud for extra muscle. The new Copilot+ PCs are packed with these AI chips, making them speedy and able to run cool features like Recall without draining your battery. Local AI keeps your info safe and works even when the internet is gone. For developers, new tools make it easy to create clever AI helpers, with Microsoft dreaming of future smart agents that can do even more all on their own.

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CarMax’s Data Metamorphosis: Generative AI, Cloud Epiphanies, and the Art of Not Breaking Things

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CarMax changed how it uses data by moving everything to the cloud with Microsoft Azure and teaming up with Snowflake to keep all their information in one safe place. They made sure their data was super clean before letting AI step in, which helped them build powerful tools that make buying and selling cars easier and faster. Now, customers can get quick offers and easytoread reviews with the help of generative AI, while CarMax keeps everything secure and smooth behind the scenes. This mix of cloud smarts, shiny AI, and careful planning turned CarMax into a tech leader, not just a car lot.

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How Adobe Keeps Winning the Multichannel Marketing Game: Lessons from Gartner’s 2024 Critical Capabilities Report

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Adobe keeps winning in multichannel marketing because it helps brands connect with customers everywhere, all at once, and makes every message feel personal. Its tools work together smoothly, powered by smart AI, so marketers can tweak campaigns on the fly. Gartner’s 2024 report says Adobe is the best at realtime campaign planning, personalized messaging, and bringing all channels together. This makes marketing feel like magic, turning complex customer journeys into seamless, exciting experiences.

omnichannel retail technology
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Dick’s Sporting Goods and the Art of Omnichannel Alchemy in 2025

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Dick’s Sporting Goods is winning in 2025 by blending technology, AI, and stores to make shopping super easy and personal. Most online orders are now picked up or shipped from local stores, making everything faster for customers. Their own brands, like CALIA and VRST, are popular and boost profits, while buying companies like Foot Locker helps them grow even more. Tech like smart apps and realtime inventory makes shopping feel smooth and fun, both online and instore. By mixing digital and physical worlds, Dick’s keeps customers happy and loyal.

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